Marketing and Social Media Analytics – Why you need them!

Introducing Capitalize Marketing Analytics

If you are feeling like you are drowning in marketing and social media data, well, you aren’t alone.  All data matters, but how do you prioritize and identify the data that matters to your organization so you can put it all into perspective and make better marketing decisions?  With social media and cloud-based services, the ability to analyze your marketing results has never been so quantifiable. With Twitter, Facebook, Google Analytics, Salesforce, etc. we can find out nearly anything we want to know, but can we…?   Are you digging around, in and out of these different platforms to collect your data then mashing it all together to get the picture of what’s happening with your marketing initiatives?

All of these platforms are separate but all play into our overall success.  Most marketers would like to have the ability to connect the dots and see how the number of Facebook “likes” is affecting sales. Who is seeing your messaging, and how that information factors into your overall business goals?  This is the reason we created our newest offering, Capitalize Marketing Analytics.

Marketing and Social Media Analytics:

Capitalize Marketing Analytics solution gives you the ability to combine all your marketing campaign results and social media activities to see whether your marketing activities are making an impact and whether your social strategy is a success.  Even more importantly, we give you the ability to compare that data to HR, Finance, and Operations. Stop copying and pasting data in and out of spreadsheets to try to understand your marketing effectiveness. We’ll provide insight in a cohesive and flexible dashboard, customized for you. 

  • Customizable dashboards let you slice and dice metrics from multiple platforms.
  • Grow your business by understanding consumer sentiment and evaluating the impact of marketing campaigns.
  • Make better decisions and strategies across a wide range of functional areas.
  • Improve the customer experience by responding quickly to issues and requests.
  • Integrate social media insights across all marketing activities to improve relevance, segmentation accuracy, and revenue.

If marketing, sales, and social media are important aspects of success for your business, you need a better way to analyze your results. You need Capitalize Marketing Analytics.  Contact us today to get a complimentary customized demo on your data!