The Impact of Analytics Throughout Your Organization

The other day I was digging around in the extra closet trying to find some shoes that my daughter was needing – IMMEDIATELY. Of course I couldn’t find anything in there, I had to pull stuff out, move things around, etc. until voila, I found the shoes – 2 hours …

How to Put Your Customers First with Marketing Analytics

We all know the adage “The customer is always right.” Today this is truer than ever as marketing becomes increasingly customer-driven. Consumers want product information to be available where they are, and when they want it. The increasing use of mobile devices and social media play a big part in …