Predictive Analytics – Crystal Ball?

How Everyone Can Harness the Power of Predictive Analytics

We would all love to have a crystal ball to tell us what will happen in the future or what we should do next, but, unfortunately, that isn’t reality. In the business world, having insight into possible future scenarios and recommendations on what to do next would be a wealth of information. It could help us grow sales & retain customers, secure a competitive stronghold, enforce security policies by detecting fraud and much more. Our data can reveal current conditions and possible future developments, we just need to tap into it.

Whether you are a data scientist or a general user, IBM SPSS can help your business integrate predictive analytics with decision management. You can predict possible future outcomes with confidence, which will improve business processes, minimize risk, and strengthen customer retention and loyalty. It’s the closest thing to a crystal ball we can get! Regardless of where data originates or is stored, you can process the information to make sense of it and gain actionable insights and direction.

How does predictive analytics work?

You don’t have to be an expert analyst or a PhD.  Watch this series of 5 short videos on how predictive analytics is being used and making a big impact in organizations in various industries such as law enforcement, education, retail, and insurance. To dig even deeper, register for our free webinar on June 15th, 10:00am (CST), where we will take a hands-on approach, showing you exactly how SPSS modeler works.