Eric Soden is an analytics professional with more than 20 years of experience in management, technical presales, business analysis, enterprise reporting/analytics, data warehousing, and project management. He has served as a director of consulting services, solutions architect, vendor partner, trainer, and customer. His proven abilities in selling and implementing technical solutions in the private and public sectors help show management teams the value of business intelligence in solving real-world problems.
Before starting Capitalize Analytics, Eric led a division for an IBM partner. While there he directed the strategy and vision for his department including creating vendor partnerships to add value to both parties’ offerings. He also led many analytics projects that included ETL, data warehousing, predictive models, and data visualization.
Prior to starting Capitalize, Eric worked at IBM for over five years as solutions architect and account executive for IBM Cognos products, acting as a technical resource for clients evaluating analytics solution. He directed the sales team in demos, proofs-of-concepts, and RFP responses. He later became an outside sales account executive with responsibility for a 12-state territory from pipeline creation to close.