Capitalize is seeking a dynamic, driven, professional self-starter to join our team of rock stars!
Capitalize is looking for a marketing guru who will play a pivotal role in shaping our marketing strategies and ensuring their efficient execution. You’ll be responsible for overseeing and scaling our marketing team and methods to align with the company’s growth trajectory, incorporating best practices, automation, and awesome ideas. The right person should be an innovative visionary, willing to step out of their comfort zone and crush it!
Key Responsibilities:
- Build and maintain a strong brand identity that aligns with the company’s core values, goals, and market positioning.
- Utilize your expertise and innovative ideas to formulate effective marketing strategies that align with the brand and objectives you define, ensuring consistency in branding across all materials to enhance recognition and credibility.
- Create a comprehensive marketing playbook outlining various marketing methods and their efficient execution, with a focus on scalability and efficiency.
- Scale the marketing team and methods in accordance with the company’s growth, ensuring efforts align with our expanding business objectives.
- Identify opportunities for automation, optimal workflows, and approvals to enhance efficiency and productivity.
- Evaluate and make recommendations regarding when and what to outsource to maximize efficiency and resource allocation.
- Work on growing and developing the marketing team, identifying skill gaps, and implementing strategies to address them.
- Analyze and oversee digital marketing initiatives, including website management/performance, SEO/SEM, social media, email marketing, and content creation.
- Manage relationships with vendors and third-party service providers to ensure alignment with our marketing goals and objectives.
- Act as a liaison between Leadership, Business Development, Marketing and Delivery, ensuring seamless communication and alignment of goals.
- Develop lead generation strategies to drive new customer acquisition and expand the customer base.
- Share your experiences of past failures and demonstrate how you learned and grew from those moments, highlighting strategies to avoid similar setbacks in the future.
- This role will be heavily strategic, focused on standing up/revamping our approaches to marketing and keeping us ahead of industry trends. You must be fully committed to growth and continuous improvement, constantly evaluating how to make Capitalize a titan of industry!
Qualifications and Experience:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 10+ years of experience in marketing roles, preferably in professional services or technology industries.
- Proven track record of developing successful marketing strategies that drive business growth and executing them efficiently.
- Strong understanding of industry trends, and customer needs.
- Excellent leadership and team management skills, with a track record of building and leading high-performing marketing teams.
- Exceptional communication, strategic thinking, and analytical skills.
- Experience in website analysis, SEO, marketing analytics and vendor management.
- Strong understanding of marketing automation and best practices.
- Exceptional communication, leadership, organizational and project management skills.
- Ability to travel.
- Legally authorized to work within the United States with no restrictions.
If you are a passionate and forward-thinking marketing professional with the ability to drive growth and align marketing efforts with business goals, we invite you to apply for this exciting opportunity. Join us in revolutionizing the professional services and technology industries!